1976 – Born at the Montréal General Hospital.
1995 – Discovers the existence of graphic design as a profession.
1996 – Applies for the graphic design program at the Université du Québec à Montréal. Application rejected.
1997 – Re-applies for the graphic design program at the Université du Québec à Montréal. Application accepted.
2000 – Receives his diploma.
2000 – Learns the foundation of an amazing profession that inspires passion in all who practice it.
2003 – Decides to specialize in brand identity and packaging.
2014 – After 14 years in the profession and 107 awards later, he realizes it is just the beginning.